Groomcation is a multi-day immersive education and destination event created specifically for professional dog groomers.
But calling Groomcation a grooming conference doesn't quite explain it.
Groomcation combines professional grooming education with travel, entertainment, networking, hands-on experiences, food, activities and the kind of shared memories that usually happen outside the classroom.
The idea behind Groomcation was to create an event where groomers don't simply attend classes and go home. They experience the entire event together.
How Did Groomcation Start?
Groomcation was created around a simple idea: some of the best parts of traveling to grooming conventions happen outside the convention itself.
It's the people you meet, the conversations after class, the adventures you have together, the friendships you make and the feeling of coming home inspired.
Groomcation was designed to take that feeling and build an entire event around it.
Since its creation, Groomcation has continued to evolve. Each event brings together professional groomers for education, connection and experiences that go far beyond a traditional classroom or trade show.
How Many Groomcation Events Have There Been?
Groomcation has held 3 events, with each edition building on the one before it.
The format, destinations, education and experiences have continued to grow as Groomcation has evolved.
Rather than repeating the exact same event every year, each Groomcation is designed as its own experience.
Is Groomcation a Grooming Expo?
Not exactly.
Groomcation is an independent grooming-industry event built around a smaller, more immersive experience.
Education is a major part of Groomcation, but so are the relationships and experiences that happen around it. Attendees spend multiple days together learning from professional educators, meeting other groomers and participating in activities designed specifically for that edition of Groomcation.
What Is Groomcation 2027?
The next Groomcation will take place May 31 through June 4, 2027, at Hilltop Castle Estates in Beach Lake, Pennsylvania.
Known as the Groomcation 2027 Hilltop Castle Edition, the event takes over an approximately 30,000-square-foot private estate featuring a castle, mansion and farmhouse.
The five-day experience brings professional groomers together for education, hands-on learning, entertainment, meals, activities, networking and experiences throughout the property.
Like the Groomcations that came before it, the Castle Edition isn't designed to feel like simply attending another conference.
It's designed to feel like you went somewhere and experienced something together.
Who Is Groomcation For?
Groomcation is created for professional dog groomers and others within the professional grooming industry who want education, connection and an experience beyond the traditional convention format.
Some attendees come primarily for education. Others come for networking, inspiration, community or simply the opportunity to spend several days surrounded by people who understand the grooming industry.
Usually, they leave with a little bit of everything.
Every Groomcation Is Different
One of the defining characteristics of Groomcation is that it continues to change.
New destinations, educators, activities and unexpected experiences are introduced with each edition, allowing every Groomcation to develop its own identity.
What began as an idea for bringing groomers together has continued to grow into increasingly ambitious destination experiences.
And Groomcation 2027 is shaping up to be the biggest one yet.
Learn more about Groomcation and the upcoming Hilltop Castle Edition at the official Groomcation website.